Wednesday, June 5, 2013

Email Subject Lines That Get the Most Open Rates

How many emails do you get in a day? More importantly, how many of those emails do you delete or read?

That is the same issue facing your customers when you send out an email blast. You want to entice them to open up that email and get at the contents. It all comes down to your subject lines. Are you doing what you can to get the most open rates? 

Try these steps to improve your subject line:

Step One: Use Your Company Name

This should appear in the "From" portion of the email. This approach can work both ways. If your company is new then the recipient might click on to see what this is all about. If you've already built up a relationship then you want your customer to know what you're sending has value. Remember you're in fierce competition when it comes to breaking through the average email inbox.

Step Two: Use Capitals

By now anyone who is familiar with online etiquette knows that when you type in capitols you are essentially using "exclamation." This doesn't mean you have to "scream" your entire subject line but break it up with capitals. For instance:

YOUR COMPANY NAME: Special offer for an amazing product

Step Three: Use a Follow Up

Often it will be helpful to follow-up an email with another email within the same week. The body can be the same but the subject line can change to reflect something current. Make it fresh and applicable to your customer's needs. Tell them upfront what you're offering in as few words as possible.

Step Four: Use an Invite

"Time is running out." Nobody likes to read that especially if it means we'll be missing out on a good deal. Your subject line can incorporate an invitation that makes it seem like a special arrangement just for that viewer. In many ways this can be an indirect call to action as you are setting a time limit on a response. That's a very clever and proactive way to increase sales.

Step Five: Use Spell Check

The worst thing you can do is send out a sloppy subject line. Make sure you've checked and double-checked for proper spelling and grammar. Let someone else check it before you sent it out. Once you hit that send button it's gone and can't be taken back.

You might find that a particular subject line works wonders for your conversion rates. That's great and you can certainly use a variation on that theme but always try to keep your messages fresh. If there is a way you can capitalize on what is trending on Google or Twitter all the better because you know that's what everyone is talking about for that day. 

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