Monday, December 21, 2009

Beam Me Up, Captain Quirk

Advertising is a world of its own. Without a doubt, it has tremendous influence on our daily lives. Certainly, the more effective ads remain in our minds for seemingly an eternity. How many of us can remember jingles or advertisement characters from decades ago? Today, though, there appears to be a metamorphosis in advertising and a change in direction entirely.
 

Do an Internet search for the term "quirky advertising" and discover an entirely new realm. Gone are memorable characters selling products or scenes that evoke a warm, fuzzy feeling. Advertising, today, is moving in the direction of strange and weird. The norm in advertising today is quirky. Rather than extol the virtues of a product, advertisers are attempting to create strange beings, scenes, and concepts that have virtually nothing to do with the product. Rather, they hope that the consumer will easily remember the quirky advertising and associate that with the product. Of course, many a television program today is equally quirky and weird. Shouldn't the advertising complement that?
 

No, it shouldn't! Advertising, primarily on television, has become merely additional entertainment, rather than a medium for promoting sales. Entertainment for the sake of itself is perfectly legitimate but the jury is still out on whether or not these quirky ads have managed to attract consumers. Will a weird ad encourage you to purchase a product or simply tune in for the next installment of the advertisement?
 

With all the competition to produce odd and different types of advertising, it seems that connecting with the consumer – the primary goal – has been ignored. Perhaps, after the dust has settled and some of the strange creatures that inhabit the advertisements have been retired, consumerism will again be the driving force behind advertising.

Incorporate in Canada with CorporationCentre.ca
Click. You're incorporated ®