Can creating an online video help your business? Consider the facts: ComScore released a study that found a whopping 82.5% of American Internet users viewed a video online. Another report found that in 2010, 30% of Internet traffic was video content.
By this year, that number can go up to 90%. Next to Google, YouTube is the biggest search engine on the net. There are over 60 hours of video uploaded every single minute for a total of around 4 billion videos being posted every day.
About 800 million users stop by YouTube every month. That's an amazing range of audience to try and tap into and that is just YouTube.
In the business arena, consumers spend more time at a website watching a video as opposed to a site without that type of content. More folks would rather watch a video than read text so how can you tap into potential customer base?
That's easy: You have to create your own videos. If you're not convinced yet, consider these other factors:
Videos can be the best way to convey a lot of information.
A video can deliver a lot of messages in a short amount of time. This is especially important when it comes to company branding. Writing blog posts will only take you so far. With a video, you can reinforce the positive attributes of your company's product in a memorable way.
Make videos with humor and you'll go even further in terms of brand retention. You'll also be able to form your company's personality through your video presentations. That's going to be extremely valuable.
Videos can have multiple uses.
A video docked on your website can be a terrific asset, but a good video has a broad range of uses. It can be purposed on YouTube and other sites to bring traffic back to your site. The video can also be embedded in an email newsletter or used in a sales presentation.
Videos are what your customers want.
Consider the tale of two websites. One has fun videos and the other just copy. Which one will get more engagement? The one with videos. If you want to keep your customers engaged give them what they want and that would be video content. In other words, if you're not making videos your competitor will.
Videos will continually be useful.
There are some studies that declare by 2014, the vast majority of mobile data traffic will be video. Every Smartphone and pad device has the capability to watch videos. By creating this type of content you'll be positioning your company to be "on the go" wherever your customers are headed.