Can creating an online video help your
business? Consider the facts: ComScore released a study that found a whopping
82.5% of American Internet users viewed a video online. Another report found
that in 2010, 30% of Internet traffic was video content.
By this year, that number can go up to 90%.
Next to Google, YouTube is the biggest search engine on the net. There are over
60 hours of video uploaded every single minute for a total of around 4 billion
videos being posted every day.
About 800 million users stop by YouTube
every month. That's an amazing range of audience to try and tap into and that
is just YouTube.
In the business arena, consumers spend more
time at a website watching a video as opposed to a site without that type of
content. More folks would rather watch a video than read text so how can you
tap into potential customer base?
That's easy: You have to create your own
videos. If you're not convinced yet, consider these other factors:
Videos
can be the best way to convey a lot of information.
A video can deliver a lot of messages in a
short amount of time. This is especially important when it comes to company
branding. Writing blog posts will only take you so far. With a video, you can
reinforce the positive attributes of your company's product in a memorable way.
Make videos with humor and you'll go even
further in terms of brand retention. You'll also be able to form your company's
personality through your video presentations. That's going to be extremely
valuable.
Videos
can have multiple uses.
A video docked on your website can be a
terrific asset, but a good video has a broad range of uses. It can be purposed
on YouTube and other sites to bring traffic back to your site. The video can
also be embedded in an email newsletter or used in a sales presentation.
Videos
are what your customers want.
Consider the tale of two websites. One has
fun videos and the other just copy. Which one will get more engagement? The one
with videos. If you want to keep your customers engaged give them what they
want and that would be video content. In other words, if you're not making
videos your competitor will.
Videos
will continually be useful.
There are some studies that declare by
2014, the vast majority of mobile data traffic will be video. Every Smartphone
and pad device has the capability to watch videos. By creating this type of
content you'll be positioning your company to be "on the go" wherever
your customers are headed.
