Thursday, December 13, 2012

How to Reduce your Legal Fees


As professions go, lawyers are probably among the most maligned out there. You definitely want a "barracuda" on your side but the moment an attorney starts serving you papers they become the bane of your existence.

If you're in business, you need a lawyer. Hopefully it will only be for the start-up and lease negotiation process and not defending you in a lawsuit.

Even with the simple contract work, legal fees can take a huge chunk out of your bottom line.

How can you reduce your legal fees? Consider these ideas: 

1)  Be clear on what you’re paying for

Before entering into any arrangement with a lawyer you should understand their billing practices. Instead of billing for every piece of work on an hourly basis, your potential attorney could work on a flat fee. This is a good arrangement especially if you are looking for contract review and not a lot of back and forth "fixes."

Understanding what you're paying for also means going over your bill every month. If something doesn't look right, ask your attorney for clarification.

Make sure to keep track of your own contacts with the lawyer to compare with the bill.

2) Think before you call or email

Having a lawyer at your disposal is a bit like living with a doctor; you just can't resist the urge to ask about every question that pops in your head. Just know that with a lawyer you're going to be billed for every phone call and email that you send.

Even if it takes them 30 seconds to respond, they're going to charge you at least a quarter of an hour.

All of this means to plan before you communicate. You might be able to answer your own question and save yourself some bucks.

3) Do some of the work yourself

Always keep in mind that lawyers will bill for everything. Reduce costs and time by making copies and delivering documents on your own. Also, try to respond in a timely manner whenever your attorney requests information. If they have to keep reminding you to submit something, that will be another charge.

4) Don't hesitate to shop around

Nurture a great working relationship with your lawyer. It could make all the difference. However, if you find them doing the kind of basic work that any decent attorney could do, you might be well advised to shop around. Find out what other attorney's are charging. Ask your friends who they use. Remember that the lawyer is working for you!

Tuesday, December 11, 2012

Is Buying a Shelf Company a Good Strategy?


As a startup business owner you might find yourself overwhelmed by all the new information you need to assimilate. This is especially true if you have designs incorporating your business and eventually taking it public. Just because you’re starting a business doesn’t automatically mean you need a business degree, but it will help to familiarize yourself with the basics. One business model concept you should be looking into is whether or not to buy a Shelf Company as part of your business strategy.

So, what exactly is a Shelf Corporation?

A Shelf Corporation or Aged Corporation is an official corporation that has been created but is not being used by that creator. There are many reasons why a corporation could still be idle but that doesn’t mean they don’t have any inherent value. Think of these as “instant” corporations as it pertains to helping your business start up. How can your business benefit from taking over a Shelf Corporation? Consider the following:

·         Time Saver

Buying a Shelf Corporation allows your business to get up and running a lot faster. The incorporation process can often drag on for months. With a Shelf Corporation that work has already been done. It would be like stepping into a franchise business. All the equipment and supplies have been purchased; you’re just taking over control.

·         Faster Access to Credit

Many vendors would prefer to do business with an established corporation. Therefore, a new startup might find obtaining lines of credit a challenge. An additional hurdle for a new business is being asked to provide a personal guarantee for loan. That could greatly hinder your chances to secure immediate financing. A Shelf Corporation can establish the kind of corporate longevity that can open up a lot more credit possibilities.

·         Instant Credibility

A Shelf Corporation allows your business to obtain instant credibility. This is important to potential investors. You’re not fooling anyone because the history of the corporation will be a matter of record. Instead, you’re stepping up your professional game and establishing your credentials.

·         Access To Government Contracts

Depending on your business, you might have the opportunity to do work for the government whether that is a local municipality or on a national level. These can be a very lucrative asset for your business. However, some government agencies require a business to be already be operational for a specific amount of time. You can meet that requirement with a Shelf Corporation.

Tuesday, December 4, 2012

How to Understand Canadian Small Business Taxes


Starting a small business means you’ll have the opportunity to become your own boss and make some of your dreams come true. It also means you’ll have to pay business taxes. For some small business owners paying taxes turns that dream into a nightmare. There are numerous resources you can tap into that can guide you through the completion of the tax forms if you decide to make it a DIY project. Many business owners prefer to bring in outside help like an accountant or tax attorney. Whichever option to choose, it will be helpful to begin with a basic understanding of small business taxes.

What Type of Business Are You?

Entering into a business means you have to pick which type of business you’ll be operating as. Your choices are:

1)      Sole Proprietorship

2)      Partnership

3)      Corporation

A sole proprietorship means you are the only owner and you’re not incorporating your company. With a partnership, there will be at least two owners (could be more) who contribute to the business. Any profits you make in a partnership will be divided based on the rates established in your partnership agreement. A corporation is a standalone legal entity that is allowed to sign contracts and own property. Many business owners choose the corporation option because it provides a level of protection for personal assets. In other words, if your corporation is sued then only the corporation’s assets are in play.

What Are the Filings Dates and Forms?

As sole proprietorship business owner you will be filing a personal income tax just as you would if you were working for someone else. You’ll pay taxes on all your business earnings that will be included on the T2124 Statement of Business Activities form. The fiscal year for a sole proprietorship ends on December 31st. If you want to select a different end of the year in fiscal terms you’ll need to use form T1139. With the December 31st end you’ll need to file by June 15th.

With a small business partnership, the partners will file their share of the business earnings on their individual tax returns. The same filing deadlines as the sole proprietorship business apply.

A small business that has incorporated will use form T2 for corporate income taxes. That form needs to be filed within six months of the end of the business’ fiscal year. All tax forms for any type of business need to be kept for six years.

What Are the Earnings and Expenses?

Here’s where it gets a bit complicated. When a business records any type of earning or expense they need to use the Accrual Method. Translation: You’ll record revenue when you have delivered the good or service not when you’re paid for it. Same for expenses; you record when you incur the expense, not when you pay for it. This is why thorough record keeping is so essential for a small business. To make a business expense deduction, you need to prove that whatever you purchased was used exclusively by your business. As for earnings, that is considered as any money you take in that is a result of your business services.

Wednesday, November 28, 2012

The Google Patent Search Tool - Does This Affect Your Intellectual Property?


A patent is all about protection for your intellectual property. The United States provides patents to give inventors the right “to exclude others from making, using, offering for sale, or selling their invention throughout the United States or importing their invention into the United States.”

Every country can grant a patent which would govern that property in that country. It is conceivable that a patent granted in the U.S. or Canada doesn’t necessarily offer protection against infringement in a country like China or Russia.

Still, it is advisable for a business that has a piece of intellectual property to have it patented in as many countries as possible.

Google has created a patent search which is becoming a huge asset to many businesses. When you consider that there are 8 million approved patents and 3 million pending patent applications in the U.S. alone then you can see the need for a search engine. Now Google has put that database of the United States Patent and Trademark Office online for easy access. How can this help you protect your intellectual property? Consider these benefits:

Clearing the Field

The first obvious benefit of a Google patent search is to see if somebody beat you to the punch. In other words, has your brilliant idea already been developed? This is a search that really should be conducted once the plans for an item are ready to go to the prototype stage. If you find that your idea has been patented you’ll either have to rethink it entirely or scrape the project. Better to learn that in the early stages of development.

Borrowing Innovations

Suppose you’re in the kind of business that needs to create a machine to make the perfect widget. You’re really selling the widget but it has to be mass produced to be cost effective. That special machine you design to make the widget could be patented. However, you might find that another business has a similar machine you can adapt. There’s no need to go down the expensive patent review process when you can license the right to use that technology from the original patent holder. Remember, you want to get to your “widget” and the most affordable and stress free path to that goal is the way to go.

Getting Inspiration

There aren’t a lot of secrets when it comes to granting a patent. If you’re working through a challenging design you might do a patent search for similar products to see how other inventors overcame their hurdles. Who knows? You could be inspired to take your idea in a new direction that no one has thought of.

Inventor 411

It could be that you’re so impressed with a particular product or piece of intellectual property that you want to know more about the originator of that idea. The patent search will let you trace the inventor and find out what other ideas they’ve worked on.

Tuesday, November 27, 2012

When Saying No is in Your Best Interest


If you’ve ever worked as a salesman you were probably coached to take “No” as an incentive to keep pushing for a “Yes.”

In the world of sales that’s a good philosophy to adopt, but as a business owner you might be faced with many instances where you’ll have to say “No” and some of those “No’s” could be directed at a potential client.

Is there a right time to say “No?” Consider the following potential factors:

Company Standards

That would be your company standards. Every company builds its success upon a strong reputation. In today’s 24/7 news cycle, that reputation is as fragile as ever. One negative review can zip around the globe and become a viral infection that puts a dent in your business reputation. You don’t want a client bringing your company quality standards down by asking for compromises. There could be many reasons why a client might be in a hurry to close a deal or in need of a product shipment. However, if you rush to cater to those clients and your business suffers, who is the real loser? Don’t let the promise of a big payout be the reason why you compromise on your standards of excellence.

Over-confidence

 “I can do that.” It’s what every client wants to hear and it’s a phrase you should be able to deliver with confidence but suppose it’s not true? If you take on an assignment or promise of a delivery that you can’t meet then your overconfidence could be your undoing. You might have to hire extra workers or pay for overtime which cuts into your profit margins. There might be additional training that is required which can impede the deliver. For instance, if you were asked to deliver a Power Point presentation in four hours and you’ve never created a power point presentation the answer shouldn’t be “I can do that” but “no.”

Strong Objections

There is a learning curve associated with entering into a relationship with a new client. You both are going to be finding out about each other’s company practices. Suppose you uncover something that goes against your own ethics? What if the client asks you to falsify invoices to make them look good? Yes, they can promise additional business but you’ll be selling out your own standards and more than likely get in trouble with the government. You might also find that some members of your staff have objections about a client’s business practices. If you trust your staff then you should consider their view points on this matter. This is a perfect time to say “no” to a client.

Saying “no” isn’t the end of your business. In many ways, it can make your business stronger.

Thursday, November 22, 2012

Obstacles for Female Business Owners


Despite the many advances that women have made in the business world there are still many obstacles standing in their way. This is especially true for the entrepreneur who is starting up her own business. None of these obstacles are insurmountable, but they should be taken into consideration when approaching the idea of starting a business.

1.      Discrimination

You wouldn’t think discrimination against women would still be an issue this far into the 21st century. The fact remains that there are some investors and clients who still might give pause to a woman CEO. In some cases this discrimination can come from other women! This doesn’t mean that deals won’t get done with a woman in charge; it’s just that this entrenched perception is hard to shake. The good news is that the new generation of business professionals aren’t stuck in the past.  

2.      The Boy’s Club

Not every business deal goes down between the hours of 9 to 5. Relationships are fostered in all kinds of social situations like the golf country club or gym. In these cases, men gravitate towards men. It’s easy to imagine that a lot of business can be conducted over the course of 18 holes. Yes, women can play golf too but it’s an area that is dominated by men and unless you can play with the boys you won’t have that kind of direct access to potential new business relationships.

3.      The Family Issue

This is another of those entrenched perception issues. If a woman is a mother of younger children she is expected to make those children a priority. Forget the fact that she has a husband or a nanny; she’s still a “mom.” This is even more difficult to overcome with younger entrepreneurs who might start a family and require maternity leave. The truth is that ever since women have entered the workforce they have been fighting to strike a balance between work and family just as their husbands do. Hopefully, the woman business owner will have that support system in place to insure her success.

4.      Competition and Self-promotion

This is an area that could be more of a stumbling block on the part of women as opposed to an outside perception of them. Often, women have it ingrained in their psyche not to be competitive or to self-promote. However, both of those are important qualities for any successful entrepreneur. It’s important for women to move beyond “that’s how I was raised” and to recognize that the best approach to business is a level playing field. If the guys are going to be competitive, then you should as well. As for self-promotion there is nothing wrong with marketing yourself. Be proud of your accomplishments and share them with the world!

Wednesday, November 21, 2012

Best Apps for Your Small Business


It seems as though with every new technological advancement businesses flourish. The first Xerox copy machine was introduced back in 1960. And now, can you imagine any business surviving without a photocopy machine? The next major innovation was the fax machine which allowed businesses to instantly pass documents and purchase orders across the country and around the world.

Then came the internet and everything changed! Today, savvy small business owners are tapping into a vast array of resources that fit in the palm of their hand. We’re talking about mobile smartphone business applications. How can they help your business succeed?
Consider the following apps to help run your business virtually.

Bump

The number one way for business owners to connect with clients and contractors is by passing along their business card. With the Bump app you can now transmit your contact information directly by “bumping” or touching your phones together.  You can also “bump” photos and files. This might not replace your business card completely but at least you’ll be guaranteed that whoever you “bump” will be getting your info!  You no longer have to keep hanging onto hundreds of paper business cards anymore!

Expensify

Filing an expense report is essential for anyone who wants to be reimbursed by their company. But it’s also a tedious chore to cobble together receipts and mileage numbers. Now with Expensify you can take the drudgery out of writing expense reports. You can scan and upload receipts and file them by the specific business trip. The report generated by Expensify can be directly emailed to a company’s finance officer.

Square

From the founder of Twitter comes a remarkable app that turns your smartphone into a virtual payment processor. Square allows businesses to set up an account and accept credit card payments directly into the phone. This means you can receive a payment in any location and at any time. Best of all, there are no monthly fees or sign up costs. Instead, Square takes a 2.75% service charge for each swipe. That is comparable to a standard credit card machine. This is a great app for a business which sells goods or services away from an office or storefront.

InDinero

With this app you’ll be able to access and track your bank accounts and cash flows. This allows you to manage operational expenses on a day-to-day basis. The InDinero app syncs up to your business bank and credit card accounts.

Google Drive

Google has already changed the way we search the internet. With Google Docs, businesses are able to share information with staff members and clients. Now Google Drive lets those same users effortlessly upload and edit any type of files from your PC to your smartphone. This is like having a mini-cloud drive on your phone. Best of all you get 5GB of storage for free. This is perfect for business that needs to maintain email storage.

Have you discovered an app that has changed the way you do business?

Tuesday, November 20, 2012

5 Reasons to Keep Your Minute Book up to Date


One of the many requirements of a corporation is to maintain a minute book. This is the official record of all of your company’s business dealings. Often it falls to the responsibility of the “recording secretary” of the corporation to keep the minute book up to date. Why is this important? Here are the top five reasons to keep your corporate minute book up to date.

1)      Detailed History

If for no other reason, the minute book becomes the written history of your corporation from its inception up to the last board meeting. This “open book” allows the many potential owners and their lawyers the opportunity to review all the actions taken by the corporation. It also establishes important financial milestones which will come in handy when it is time to report taxes and expenses.

2)      Supports the Corporate Structure

A current minute book record will clearly show how decisions were made and voted on. This might come into play when a minority shareholder or director questions the actions of the board. In extreme cases, a government agency might want to review how certain decisions were made. The minute report clearly lays out the corporate structure at any given time. By doing so, the authority to make those decisions shouldn’t come into question.

3)      Legal Backing

The bigger the corporation the bigger the chance that a legal opinion will have to be written to support a decision made by the board. With this record, your company’s attorneys will be able to build their opinions on a solid foundation of facts. This type of opinion could be written when a business is looking for investors and needs to establish the various banking relationships of the parent company. A corporation’s minute book can also serve as evidence in any dispute.

4)      Stock Records

The minute book should have a section that keeps track of all the company’s stock records. It’s vital that this is always kept up to date so as to establish the current ownership. In fact, a corporation’s ownership principals are only officially recorded in the minute book. This record should also keep track of stock transfers and who the original holders of the stock certificates are.

5)      Dividend Records

Just as it is important to trace ownership, it is equally important to keep track of dividend and compensation payments. A corporation cannot provide a clear financial portrait without access to these kinds of numbers. In fact, all company expenditures should be included in the minute record.

 

Thursday, November 15, 2012

Accepting a Position as a Director in a Company


 
Being invited to join a promising young startup is certainly a boost to the ego. Clearly, your qualifications and experience have impressed someone enough to offer you a position as director. However, you have to think like a business professional. Put aside the compliments and ask “Do I know what I’m getting myself into?”

 
Because you might be taking a radical change in your career path it’s vital that you do research before accepting a position as a director. The following are some key areas you should thoroughly understand about the start up.

1)      Their Finances

Start with asking, “How much money do they have in the bank?” and build from there. What you should be looking for are actual funds and not the promise of investors coming on board. A line of credit is a good thing for the company to have but without working capital, that credit can quickly exhaust itself and add to the red ink in a ledger. Beyond the working capital, you also want to examine the company’s valuation. This will include income projections versus expenses. Bottom line: You need to get the complete financial picture.

2)      Their Competitors

Every startup begins with the notion that they are better than their competitors. It’s your responsibility to take off the “rose colored glasses” and garner a true look at the marketplace. Their competitors wouldn’t be in business if they weren’t doing something right. What exactly are they doing that your startup can’t do? The opposite question applies as well when asked about the strengths of your potential company’s abilities. Not only are competitor’s sales important to review but also their approach to marketing strategies. How will your startup do things differently?

3)      Their Investors

In your new position as director for a startup you might be charged with the task to bring in new investors. Hopefully, that company will already have a few investors supplying capital and intelligence. You would be at an extreme disadvantage if there were no investors already on board. That might prove to be too daunting of a challenge.

4)      Their Board of Directors

Who will you be working with in this new venture? This is crucial to understand because engaging in a startup will have your mettle tested. You might be asked to work long hours with this group in addition to making other sacrifices in your personal life. Will it be worth it? It’s hard to judge that until you have some tangible sales figures but you certainly don’t want to invest your time and energy with a group of directors who aren’t up to the task. Don’t ever forget that the solid reputation which earned you the offer to join the startup is the same reputation that will be at risk.

Wednesday, November 14, 2012

How to Remove a Poorly Performing Director from the Board


Any type of corporation will have a board of directors established to develop strategies, policies and implement those ideas. The board is beholden to the shareholders in the sense that it is their job is to increase the profits which are paid out as dividends. It falls under the responsibility of the board to make sure that all of the members are living up to the standards of excellence that have been established for that company to succeed.

Just because someone has been named to an executive board is no guarantee that they’ll be up to the task. In certain circumstances it might become apparent to all that a particular board member needs to be removed. Usually the reasons are that they have become ineffective or are having difficulty working with the other board members.

When it is obvious that a move needs to be made, the board of directors will be restricted by the guidelines they have established in their bylaws. Here are some examples of bylaw clauses which can determine how a poorly performing director is removed from a board.

Term Limits

A majority of corporations have built in term limits for their board of directors. Typically, a director might serve out a three-year term and then be rotated out. In some cases a board member proves to be extremely valuable. For them to outlive their term limit a special vote would have to be conducted.

On the other hand, if a board director that has been targeted for removal has only a few months left on their term it might make sense to let them simply retire as opposed to creating a potential “dust-up” in the company.

Asking for a Resignation

Often the targeted board member might not have any idea they are being looked at to step aside. This would require a personal intervention from the chairman to this director. In the meeting, the chairman would spell out the areas of concern and ask for that person’s resignation.

On many levels, this is a “face saving” gesture. It allows for a smooth transition and doesn’t automatically tarnish the reputation of the board or the member being asked to leave. To insure this is all above board, it is advisable that the company’s lawyer be present during the discussion.

Impeachment

Impeachment is the formal process by which an executive board can remove a member. The process should be clearly spelled out in the bylaws including all the specific reasons for dismissal. For an impeachment to pass you will need a 2/3 majority of the board.

It is important that any such action like the removal of a board member be supported by a unified front. A bad press report can drive the price of a company’s stock down. Board shake-ups would certainly qualify as bad news.

That is why it’s best if the company can get out in front of the story with a definitive press release explaining the transition. The goal is to insure the shareholders and the stock traders that business will proceed as normal.

Tuesday, November 13, 2012

Reverse Takeovers - Evaluating a Possible Alternative to the IPO Exit Strategy


From the very first business contract there were loopholes. These are ways around a particular rule or guideline that offer a more desirable outcome. It isn’t breaking the law, but coming up with an alternative approach.

That’s the best way to describe a reserve takeover: it’s a loophole to expedite the IPO strategy and provides a viable alternative for private companies to become publicly traded companies without a lot of hassle.

The Basics of a Reverse Takeover

In a reverse takeover, a private company buys controlling interest in a publicly traded company. The private company then merges with that public entity and in effect becomes a publicly traded company. The original public company is known as a shell company. That’s because all that really exists is the organizational structure and all that comes with that in terms of approved documents, corporate filings and other paper work.

The shareholders who are part of the private company assume a majority stake in this shell company and thereby are granted controlling interest. If the shell company is in compliance then this type of transaction can be completed in a matter of weeks as opposed to months (or years) following the normal course of filing for an IPO. There needs to be due diligence in terms of the proper disclosure forms filed once the merger has been enacted.

The Pros of a Reverse Takeover

On the top of the list of benefits of a reserve takeover is the potential for bigger earnings. The contributing factor is because there is less stock dilution than with a traditional IPO. There is also no need to raise capital as you would with the former IPO which makes this an affordable and streamline process.

The reverse takeover is often less beholden to the fluctuating and sometimes volatile market conditions. Even the hint of a bad review or negative earning potential can send a stock plummeting. That is not something you want released on the day of your IPO offering.

Look no further than the IPO offering of Facebook for a perfect example of this.

Finally, because a reverse takeover is less time consuming, the private company in play can focus on their business instead of all enormous “to-do” list required to get ready for a standard IPO. In the long run that’s going to be good for business all around.

The Cons of a Reverse Takeover

Think of a reserve takeover as moving your business into an established warehouse building. There might be some problems with that “warehouse” that could impact your business. The shell company might have some sloppy bookkeeping practices or pending lawsuits.

 There might even be some greedy shareholders who want to dump their shares right out of the gate. That could impact the offering. This can be avoided with a share lockup put into place before the merger.

There is also a huge learning curve for a private company to go through once it enters into the world of a publicly traded company. Sometimes those board members aren’t ready for the new game.

Is a reverse takeover right for you?

Thursday, November 8, 2012

Converting Facebook Fans into Sales


Social media networking has changed the way we interact. We can now keep track of our family, friends and colleagues no matter what the distance. We can share news and funny videos and keep in touch in real-time. 

Every day new users sign onto Facebook and are becoming very savvy about using the apps and keeping the conversation going. At the moment, Facebook has close to a billion users who interact with each other daily.

How can your business tap into that potential customer base?

First, you need to set up your Facebook business page. Unlike your personal page, which has a limit to the amount of “friends” you can register, a business page is for “likes.” Think of it as a fan page for your product or service. The basics of this type of Facebook page are the same as a personal home page but you can have unlimited “likes” which means the potential to reach millions. The goal is to turn all those “likes” into paying customers.

Here are the steps you should follow to make those sales conversions:

Step 1: Share Information

The way to build credibility is through providing frequent and relevant content that proves your expertise. This doesn’t mean that you post sales information. The content that you provide should be targeted towards solving the pain points that your prospects have.  

However, this doesn’t mean it has to be a static press release you post on Facebook timeline. Think more visual.

Make a fun video demonstrating your product. At the very least you should have engaging photos which will draw attention to the post. Think of your own Facebook experiences - what attracts you to click on a friend’s post? Videos and pictures. Keep in mind that this has to be an ongoing process. You can’t just post one video and expect traffic to your website. You need to constantly update your content.

Step 2: Special Offers

Once you have informed your Facebook friends about what you’re selling, offer them a promo code for a special discount. Hopefully, this will get them to click over to your site and start shopping. Everybody likes a discount!

Following up on the special promo codes, you could occasionally put out a “limited time offer.” This heightens the sense of urgency for your customers to respond. If you’re going to do down this road you need to make the limited time offer truly unique. Go big and see the kind of response rate you’ll get. Remember your goal is attract shoppers. Once they have benefited from a special offer they might just keep coming back.

 Step 3: Keep the Conversation Alive

Remember to engage your customers on a regular basis! Post news updates regularly, ask questions and encourage comments. Provide incentives for fans to be engaged with you – reward those who post relevant content. Remember, they are there for a reason – to connect with your business.

Make sure you do that.

Step 4: Build your Database

As with any type of online business, you’ll want to gather the email addresses of potential customers for your own database. You can do this on your Facebook page by setting up an opt-in form to collect addresses. Contests and give-aways are the best ways to encourage visitors and fans to provide your company with their emails.

Be transparent though. You should tell your customers that you’ll use the email to alert them to special offers and exclusive deals.

Make them feel like they’re part of the “inner circle.”

Wednesday, November 7, 2012

The Benefits of Corporate Social Responsibility


Corporate social responsibility (CSR) has become a dominant factor in the way companies operate. The question facing the number crunchers at a company is whether or not CSR has a tangible benefit for a business or is it just a PR exercise. The answer is probably a combination of both.

The moment a corporation steps outside of its sales mode to support a charitable organization or promote community friendly policies they are, in effect, strengthening their brand. There might not be the kind of immediate payback in sales that would occur after a TV ad or coupon drive, but these kinds of measures go a long way towards fostering that positive image that is so essential for a successful business. There are other factors to consider when developing a Corporate Social Responsibility strategy as it applies to a return on investment.

        Improves efficiency

When a company goes “green” they are essentially adopting eco-friendly policies with regard to things like recycling and energy use. On the CSR front, that company can promote the use of those policies. What they’ll discover is that these environmental changes can have a direct impact on a company’s operating expenses. If they can lower energy costs then the bottom line is improved.



Strengthens brand awareness

Even a national company generating millions in sales can have a positive impact through their CSR campaigns on where it matters most: directly in the communities. This type of giving back can benefit a wide range of local organizations and clubs. It’s also an opportunity to cross promote that charity and a company’s products. For instance, a laundry detergent maker can sponsor a cleanup of a local beach or vacant lot. Along with providing supplies, the company could also hand out commemorative T-shirts and samples of their detergent. That would help a neighborhood and increase awareness of the product.


Boosts staff morale

If a company throws its corporate muscle into a good cause they have the ability to enlist their employees in that cause as well. This often translates into supplying volunteers for a particular event. During these events those same employees will benefit from bonding over the experience. This in turn can help with productivity. In other words, if an employee feels like they are working for a socially responsible company, they will go the extra mile to insure that company’s continued success. Recently it was reported that Microsoft employees have contributed over a billion dollars to the company’s charities. That’s certainly going to make those workers feel great!

Tuesday, November 6, 2012

Adopting a Social Media Policy for your Company


Social media has changed the way companies do business. There is an extremely positive aspect to this new form of communication. Developing a strong brand identity across various social media platforms allows a company to expand their customer base like never before. Direct messages to millions of consumers can be effectively delivered with a click of the mouse.

On the other hand, that same vast social network can turn against a company if a negative aspect were to go “viral.” The best way for your business to protect itself is to not only understand all the social media platform policies but also to develop a comprehensive social media policy for your employees. Here are some of the basics to social media that will help you deal with your customers online.

 
 
Every social media platform has rules that should be read, understood and followed.

These rules and guidelines cover the expected behavior of the users. If someone on your staff is assigned the task to create Facebook posts or Twitter tweets they need to understand those policies before diving in. Just because they use these networks in their private lives doesn’t mean the same rules apply in the corporate realm.

Essentially, you should strive to always be respectful.

When you open your company up for social media interaction you’re going to find yourself on the receiving end of negative comments. That is just the way it will go. One option would be to scrub those comments as they come in but that can generate even more negative responses on other sites. The best approach is to be proactive. Whenever possible, try to respond to those comments in an affirmative way that puts the company in a positive light. You might not sway the poster’s opinion, but you could be having an impact on all the other readers. Don’t engage in a back and forth defense. State your company’s policy and leave it at that.

Keep company secrets - secret.

This is especially true for the employees. There are many trade secrets and confidential information that a company keeps locked away for good reason. No employee should be sharing that information across the social media network. This aspect of the company is especially important for new staff members to understand. They might not be up to speed on what information can be made public. Make sure every employee knows your company’s “sharing” policy.

Restrict social media at work

As an employer you can’t infringe on your employee’s right to post on a social media network about their private lives. However, you are well within your right to restrict that kind of posting during work hours. Your employees shouldn’t be monitoring Facebook, Twitter, Reddit or Pinterest unless it is work related.

Social media can’t be ignored; it is here to stay. Fortunately, there are many resources and tools at your disposal to keep track of your company’s reputation. Depending on the size of your business you might find yourself hiring staff to exclusively work in the social media realm and that could turn out to be a very smart investment.

Thursday, November 1, 2012

Significance of Opening up Top Level Domain Names


Believe it or not there was a time in our postal history when there was no need for zip codes. You wrote out a street address, a city, a country and your letter got to where it needed to go. The same occurred with telephones and area codes.

But, as the population increased, there was a need to find more efficient ways to sort and designate all those calls and letters. That’s what is happening now with the internet as .com domain names have reached their peak.

The Internet Corporation for Assigned Names and Numbers (ICANN) is the entity charged with the task of controlling the World Wide Web’s naming system. Recently, ICANN announced it is taking applications for new generic top-level domains and it has businesses scrambling for a stronger positioning for their company’s interests. These new addressees are called gTLDs and refer to the end of a web address such as .com, .net or .org. There were 1,410 new gTLDs being made available and already companies are fighting with each other to snatch up those names.

The Opportunities for Businesses

Why is this important? It all comes down to a question of being found on search engines. If a company can capitalize on a domain name then they can corner a segment of the marketplace. We’re not talking about brand names such as Nike or Microsoft but instead for things like .show, .llc, .tv etc.

Even the big players are trying to get a gTLD to brand their business such as .google or .apple. This will insure that they can control their interests. Another perfect example is the Vatican which applied for dozens of variations for the .catholic gTLD.

Additionally, there is a possibility for a business to focus into a more targeted domain. For instance, with the gTLD of .ticket a business could set up a web service selling Broadway show seats at broadway.ticket or baseball.ticket or even justinbieber.ticket. All of those entities can be part of a single ticket selling organization but by using the gTLD in this way they are attempting to garner higher search engine rankings by controlling the most variations of addresses.

They still have to fill up those addresses with original content that is attractive to search engines but it’s a proactive step towards maximizing the potential of higher rankings.

The Opportunities for ICANN Entrepreneurs

It’s also a potential goldmine for a fast thinking and clever organizations or individuals to scoop up as many as those domain combinations as possible. This is sometimes referred to as “domain parking.” You register variations of domain names in the hopes that someday a company or even a personality will pay for control of that name.

There have been many instances where average internet users gazed into the “crystal ball” and predicted what domain name would be attractive. Imagine if you could register ATT.com before ATT did? However, the ICANN application fee is considerably high which can dissuade many from applying.
Although we all might be used to a .com world, those addresses just can’t sustain emerging businesses anymore. Opening up the gTLD will allow even more competition in the ecommerce marketplace and that’s a good thing for consumers.

Wednesday, October 31, 2012

Marketing to Kids in Canada: Things to Watch Out For


Many parents think that when it comes to television advertising aimed at children it’s like the “Wild West” where anything goes. In actuality, there are some very strict guidelines to follow with regard to marketing to kids in Canada. The first consideration is to classify what is meant by children’s advertising. These would be commercials that are packaged before, during or right after any type of children’s programming. In this case, “children” are defined as anyone under the age of 12.

The Canadian Association of Broadcasters established a Broadcast Code for Advertising to Children in 1971. The following are a list of the highlights of this code that the advertisements must adhere to. A commercial for children should:

·         Use age-appropriate language that is accessible to the target audience. 

·         Refrain from any type of content that could inspire children to harm themselves such as wild stunts.

·         Collect only the minimal amount of personal information for a contest that would allow a child to participate in that activity.

·         Restrict the advertiser from dealing with anyone other than the parent or guardian of a child who wins a contest.

·         Require that a child must get their parent or guardian’s permission before handing over any type of personal information.

·         Refrain from using any of the personal information gathered in a contest to advertise products that aren’t age appropriate for children under 12.

·         Refrain from collecting any date from the children about their family’s financial status.

·         Keep third parties out of the equation when it comes to this personal information.

Self Regulation

For the most part, companies are permitted to self regulate their advertising practices. However, when it comes to children’s advertising those ads must be submitted to the CAB for approval before going on the air. Even with those approvals, parents still retain the right to complain about a company’s advertising practices. These complaints would be submitted to the Canadian Code of Advertising Standards. On the average the ASC receives about 1,200 complaints a year for general advertising but only received one complaint for a child-directed commercial. This is an indication that companies who do advertise for children take that role very seriously.

Factual Presentation

In terms of the actual presentation of a product, advertisers must adhere to certain factual considerations such as:

·         Any representation of a product cannot exaggerate its function in terms of speed, color, durability etc.

·         The size of the actual product needs to be established.

·         The words “new” or “introducing” can only be used in context with that ad for up to a year.

Finally, marketing to children can’t involve direct pressure to purchase or use a product. They also can’t encourage kids to tell their parents to “Buy me this!” The general rule of thumb to apply would be what would you want your kids to see in a commercial?

Tuesday, October 30, 2012

Creating the Perfect Business Partnership


Although the original idea for your business might be all yours that doesn’t guarantee you won’t need a partner to get that business running and keep it afloat. A solid business partnership can actually increase the likelihood that your company will find success. That’s because you’re sharing the responsibilities and expanding your networking potential.

What makes a productive business partnership? Consider the following factors:

 
Set Your Goals

You should already have a business plan with a strong vision and measurable goals. When you go looking for a business partner you want someone who can share in your vision. You need to be honest about your own limitations. Are there some skill sets you need to develop for yourself? What can you learn from a business partner? Suppose you were opening a restaurant and had terrific chef but they didn’t know anything about desserts. Wouldn’t it make sense to hire a pastry chef? You want to find a business partner that can build upon your talents. They also have to be enthusiastic about your vision. You’re not looking for a “gun for hire” but a genuine partner.

Look Beyond Your Circle

As you begin your search for a great business partner, you’ll want to go beyond your immediate social circle. Yes, you might have a friend or family member who could fit the bill but don’t stop your search there. Go to where you might find the most qualified partner. There could be trade shows, industry events or conferences, where you will find like-minded individuals who would prove to be an asset to your company. The last thing you want to do is find a business partner who doesn’t have any experience in your industry.

Manage Expectations

After you’ve narrowed down your candidate list you’ll want to carefully detail the responsibilities for your new partner. Depending on the circumstances, a business partner could become an equal owner in the company because of the investments, skills or ideas that they are bringing to the table.

However, that doesn’t mean they can automatically dictate how things should be run. That should come from you as the controlling owner. Of course, you’re hiring a partner because you want the support so be open to any ideas they might have about management, marketing and production. If you’re both clear from the outset about what you expect from each other than there shouldn’t be any surprises down the road.

Make It Legal

Once agreed upon, all of those responsibilities should be put into the form of a legal contract. This contract should spell out things like compensation and termination of the partnership. Essentially you should cover all the bases. A handshake is a noble way to do business but won’t matter in a court of law if something goes wrong. As with every other aspect of your business, get it in writing and get it signed.

Wednesday, October 24, 2012

Great interview questions to ask when hiring your first employees


 
Starting your own business is exciting and also challenging… but you’re finally making your dreams come true of becoming your own boss.

You’ve worked out and tested your business plan. You have investors lined up and you’re ready to go. All you need now is the right staff.

There is always going to be a huge learning curve associated with any type of startup. Ideally, you shouldn’t weather that storm all alone. You should find capable workers who can support your plan. Part of the hiring process will involve interviewing your prospective employees. The following questions could become a good guide for the interview.

How are you with customer service?

The correct answer should be, “Awesome!” But don’t take their word for it. Run a few scenarios by them to see how they would handle a particular situation related to your business. Role playing is an effective way of seeing how this employee might handle a spontaneous situation especially one involving an irate customer.

Describe what it means to be adaptable. 

There’s no escaping that with a startup you’re going to have some days of genuine chaos. How will your new hire handle the pressure? Can they think on their feet? Will they need constant supervision? Ask them to discuss a previous work experience when the unexpected happened and how they adapted to that situation.

What was the last project you worked through successfully?

Hopefully, the candidate you’re interviewing will have had some experience relating to your business. They should be able to talk about a previous work project they either initiated or were put in charge of. What did they learn from that experience? What mistakes did they make?

How would you rate your drive to succeed?

It’s easy to find workers who punch in, do their tasks and punch out. They get the job done but don’t go that extra mile. If you’re excited about starting your business then you want someone who is going to share your enthusiasm.

How do you resolve employee conflicts?

Hiring a staff means you’re hiring multiple personalities. In the best case scenario everyone will work in harmony but we all know that is a lofty goal to achieve. Even if the person you’re interviewing is just for a staff position you still want to get a sense of how they’ll get along with the rest of your team. Communicate your goals and then see if they “get it.”

One of the best indicators of a good employee is through their references. Ask the references similar questions about the candidate. Look for consistencies in the responses. If there is any inconsistency, find out why.