One billion plus.
That's how many current Facebook users
there are. More than likely, by the time you read this article there will be
millions who have signed up for this social network.
Even if you were to get a response rate of
a fraction of a single percent point, your advertising would still be reaching
a lot of potential customers.
There are other reasons why Facebook
advertising is a good investment. Consider these advantages:
·
Targeted Demographics
Effective advertising comes down to
targeting your demographics. Facebook advertising allows you to get very
specific in terms of your potential customer base. Not only can you focus on
gender and age groups but also on the many "likes" that a Facebook
user can tap into. If you're selling hockey jerseys then you'll want to get
your ad in front of any fan of the game. Facebook can help position you to
those demographics.
·
Going Local
Not only can Facebook help you focus on
demographic groups but also on geographic locations. Everyone who signs onto
Facebook has the ability to "mark their spot." This affords local
businesses the chance to reach out to those customers who are spending directly
in their community.
·
Effective Marketing Spending
As you prepare your Facebook advertising
campaign you'll be able to project just how many users will see the ad. This is
important for the kind of pay per click ads that Facebook excels at. You'll be
able to scale your budget to fit the potential reach of your ad. That will make
your marketing dollars have a stronger ROI.
·
The Viral Effect
Whenever a Facebook user "likes"
your company page, that "like" will show up on their news feed which
in turn is posted on the news feed of all their friends. This can have a
snowball effect of spreading your message even further as hundreds of more
users are exposed to your ad.
·
Custom Branding Choices
The Facebook ad allows you to use powerful
images that can draw attention to your post. Because of the ease of accessibility,
you can change up those images and find which ones work best for your campaign.
The bottom line is that a billion potential
viewers are logging onto Facebook on a fairly consistent basis. In terms of
online marketing, this is really the greatest reach of any site out there.
As with any type of advertising campaign
there is no guarantee of success.
However, with Facebook advertising you can
start small with a targeted campaign, test its effectiveness and roll out a
wider reaching strategy.
Definitely worth exploring.
