Most of us dream of becoming an overnight success. We have thought of the greatest business idea that will lead us to riches. It may happen. Then again, it may require good, old-fashioned hard work and dedication to make that first million. No doubt, though, that self employed entrepreneurs have that desire and drive to give it a try. By avoiding some common startup mistakes, the chances of success increase greatly.
It is vital to set yourself apart from others. You have to convince customers that your business is the right choice. What is your specialty that will entice business to come your way? Being the same as others in the trade won't cut it. Also, copying someone else's idea because they were successful at it won't bring you long term success.
You have to sell your service or product to the public. Don't expect a colourful flyer or flashy website to do the work. Similarly, your credentials are important for your credibility. But the bottom line is demonstrating what you can do with those credentials.
Did you start out with a business plan? Use this document to chart your business and don't be afraid to alter the plan as necessary. Many new businesses realize in the first few months that change is essential. Although you probably want to see your business in print, don't sink money into advertising until you've worked out the initial kinks and have settled on the long term version of your business.
Be sure to advertise your business where it counts. Get out and sell your service or product to the appropriate crowd. Also, don't let hecklers or criticism deter you. Setbacks happen. Don't let them overwhelm you. Marketing must be ongoing. Don't stop after a few tries. You want the public to identify you with your business. Continue the marketing and be persistent and convincing! Motivate yourself and you'll succeed in motivating others.