Thursday, March 29, 2012

CIPO Now Accepting Sound Trademarks

A ground breaking federal Court of Canada decision has allowed for the trademarking of sounds. CIPO (Canadian Intellectual Property Office) has been resistant to sound trademarks and, up until this point, only allowed words or designs to be trademarked, even though many other countries have already allowed for sound to receive the same protection.

The decision has come from a long and drawn out court case between Metro-Goldwyn-Mayer (MGM) Studios and CIPO. In 1992 MGM applied to trademark the sound of the lion’s roar that viewers hear before any MGM movie. CIPO, after years of delays, eventually denied the trademark application for MGM’s lion roar and MGM appealed the decision.  The case made its way at the federal Court of Canada where MGM won. Because of the ruling, CIPO announced that it will now be accepting sound trademark applications.

Sound trademarks can be considered a kind of “aural brand” in that the sound you hear can instantly trigger the thought of a brand. Besides the MGM lion’s roar, other sounds that have been trademarked by brands in the US include the NBC chimes, the Intel Pentium chord sequence, the 20th Century Fox music and the Harlem Globetrotter’s theme music. However, in Canada the sound trademark does not extend to longer sounds like songs, which would instead be protected by copyright.

To submit a sound mark in Canada, your application must include:

a.      a statement that the application is for a sound mark registration;

b.     a visual depiction that graphically represents the sound;

c.      a description of the sound; and

d.     an electronic recording of the sound in MP3 or WAV format or on CD or DVD (5 MB max.)

The recording should not contain any looping or repetition of the sound. Types of media other than listed above, hyperlinks, or streaming locations will not be accepted.  New applications for sound marks can only be submitted through a paper application, and not by CIPO's online filing system.

For more information on sound marks visit the CIPO website.

Wednesday, March 28, 2012

Mistakes To Avoid When Owning A Franchise

On many levels a franchise business can be considered a “turnkey” type of business. In other words, a lot of the important work has already been done in terms of establishing a brand and providing for quality assurance of selling a product or service. However, just because you are investing into a franchise doesn’t mean you’re guaranteed 100% success. To optimize your return on your franchise investment be aware of these common mistakes and try to avoid them at all costs:

1)      Not Reading the Fine Print:

A common mistake is when a new franchise owner doesn’t understand or even has knowledge about their responsibilities to the franchise and may learn the hard way. Before you sign on to any franchise business, understand that there has already been a team of lawyers who have gone through every detail pertaining to that business, protecting the interests of the parent company. They have outlined every step including your role as a franchise owner. There should be no doubt about what you’re buying into. Remember, it’s all spelled out in the contract - that’s why not only should you read the fine print but you should also go over every line of the contract with a qualified attorney.

2)      Not Talking With Current Franchise Owners:

Buying into a franchise means you are buying into a network of like-minded business owners. These are the perfect resources you should tap into as you get your business up and running. You’re all on the same team and it stands to reason that the success of one franchise is good for all the franchises. You’re sure to have many questions to ask but make sure you go beyond the potential franchise owner you might be buying from. Seek out other owners in your community to assess their experiences with operating the business and their relationship with the parent company.

3)      Not Having the Right Amount of Capital:

Any type of franchise business is a serious investment that goes beyond the initial purchase price. You also need to have enough capitol on hand to cover the pre-opening costs and other business budget items. Just as you need to have a cushion of several months worth of savings set aside for your family, you should also have enough capital on hand to insure you can survive any potential lean times with your new business.

4)      Not Researching the Neighborhood:

Suppose you are looking to invest in a franchise business selling hamburgers. You’ve got a great location and plenty of parking but what if the majority of your neighbors are vegetarians? That probably won’t happen but you can see by that example how important it is to research the community you’re going into with your franchise. You might have a robust business during the week but will be hard pressed for customers on a Sunday. You could also find out that there is a late-night crowd on the weekends which can provide a boost to the business. It all comes down to a question of doing the right research.

5)      Not Working With the Parent Company:

As a franchise owner you’ll have access to all information and benefits provided by the parent company. While it is true that the day-to-day operation will fall on your shoulders, that doesn’t mean you can’t tap into your field reps for help. Take full advantage of those company representatives; that’s what they are there for!

Tuesday, March 27, 2012

15 Great Guerilla Marketing Ideas for Startups

The term ‘guerilla filmmaking’ refers to creating a film or video with the barest of resources. That same principle applies to guerilla marketing. This is where a small business can latch onto a simple idea to get the word out about their goods or services. Startups benefit the most from a positive guerilla marketing campaign because of their potential to generate a “big splash” without huge marketing dollars. Here are 15 great guerilla marketing ideas for startups:

1) Put Themes to Work: Anything from special sales to in-store displays can attract more attention when you apply a theme to the event. While the seasons and holidays are good starting point, don’t be afraid to think outside of the box like a “Christmas in July Sale.”

2) Reward Loyal Customers: Handing out a discount coupon to loyal customers will not only generate more of their business but will help get the word out to other potential customers.

3) Start a Blog with Unique Content: If you’re in business, you need a website and that website has to be refreshed with great content. Start a blog and give visitors something new to read or comment on every day.

4) Go with a Viral Video: If you can find a way to get the word out about your product with a video that can go viral you’ll be in a strong position to capitalize on that. Try hiring a young team of college film students and make it funny.

5) Pass out Swag: Sure you can print your company logo on a pen and pass those out but that’s also a bit of a cliché. Today, you can print your logo on just about anything. What can your customers really benefit from? Cup cozies? Cupcakes? Remember you want to create a buzz.

6) Build up your Twitter Network: Encourage customers to follow your company on twitter then use that network to advertise special sales or deals.

7) Switch out your Phone Message: Forget the boring, “We’re not here right now”, swap it out for something fun like, “We’re unpacking product for our next sale.” Make it personal.

8) Ask for Testimonials: If you’ve got happy customers ask them to share their experiences on your website or Facebook page (yes, get one of those too!). New customers like reading positive reviews.

9) Improve Customer Relations: Offer your employees incentives for the most positive customer reviews. When you create a great experience for customers they will keep coming back.

10) Sponsor an Amateur Sports Team: You can’t ask for better community relations than sponsoring a local sports team or two. Just make sure you get your company logo on all the team uniforms.

11) Support a Local Cause: Another way to make a positive impact in the community is to sponsor a local cause. Keep your giving in the neighborhood where you’re customers will see the efforts directly.

12) Use Texts: As with other forms of social media networking, text messages are a great way to remind your customers of special sales or a pick up appointment.

13) Flyers: A slick looking flyer is a great way to generate business. Make sure you have a coupon on the flyer to track their effectiveness and give the person a reason to hold onto that.

14) Make it Personal: If you can find a way to tell your family business story through a local newspaper profile or video then you’ll reach a lot more potential customers by relating to their own struggles.

15) Create a Publicity Stunt: Don’t go too overboard, but even having someone dress up in a chicken outfit to pass out coupons in front of your store can draw attention. It would be especially funny if your store had nothing to do with chickens!

Thursday, March 22, 2012

Should You Start Your Own Company?

If you were to proclaim to friends and family that you’re thinking about starting your own business they might call you crazy. They would point to a struggling economy and a chaotic political environment as proof that this is the wrong time for investing in a small business. However, it might just be that the opposite is true. All eyes are on the private sector to provide indications of an economic rebound. As a new business owner you have the opportunity to tap into that desire for a recovery by providing goods or services to a community who is eager to offer support to anyone who are creating jobs. Consider these other benefits for starting a small business:

·         Finding Real Job Security: By working for yourself, you create your own job security. By working for a huge corporation, you lose the ability to have control of your own job future, especially in an era of downsizing and outsourcing. It’s hard to get fired if you’re the boss.

·         Making Smart Choices: Starting your own company means you get to call the shots. Yes, you should have a team of qualified advisers and employees, but ultimately the final decision pertaining to any company matter will fall on your shoulders. While that might seem like a lot of responsibility, it can also be a rewarding role to play for someone who has spent most of their career working for someone else.

·         Utilizing Technology: In many ways, it is actually easier to start a business today than it was several years ago. Your big advantage is the ability to tap into a vast amount of technology to improve your chances of success. First of all, consider all the fundamentals of running a business such as bookkeeping, budgeting and staff recruitment that is made easier thanks to the wide array of business software programs. Secondly, there is a vast array of free social media outlets you can tap into on both a local and national level that can help get the message out about your business.

·         Financial Rewards: If you are currently working in a salaried position then you know exactly what your take home pay will be every week. That number has very little opportunity to grow exponentially. On the other hand, as a small business owner you have the potential to reap great financial rewards when your business becomes a success. Yes, you might be putting some initial funds at risk in the early start-up phase, but if your goal is to be a success then there is no telling how far that success can take you.

·         Vested Interest: Anyone who starts their own company has a vested interest in making that business a success. This is the kind of passion that can reinvigorate a person’s life. Suddenly, the motivation for getting up in the morning and going to work takes on more meaning. You’re working for yourself which means you’ll get out just what you put in. 

Wednesday, March 21, 2012

Video Series – Éditions Dédicaces Inc.

Éditions Dédicaces Inc. - Business Formation

Guy Bouillane is the founder of Éditions Dédicaces Inc., a general publisher of a variety of genres of writing from poetry to science fiction. Incorporated in 2009 with, Grâce à internet, elle s'est fait connaître très rapidement à travers le monde et elle publie des auteurs provenant de plusieurs pays, dont la France, l'Algérie, la Suisse, la Belgique, la République du Congo, l'Argentine, les États-Unis et le Canada. Éditions Dédicaces now publishes authors from several countries, including France, Algeria, Switzerland, United States and Canada. The published works can be found many major online stores in both print and e-book format and continues to expand worldwide.
For more information on Guy and Éditions Dédicaces Inc. please visit

Tuesday, March 20, 2012

10 Ways to Protect Yourself and Your Business from Fraud

As the old saying goes, “an ounce of prevention is worth a pound of cure.” This is true for keeping colds at bay and for preventing personal and business fraud. When you consider that most business fraud can be attributed to a lack of proper control over information and assets, then you can instantly see the importance of prevention. It doesn’t matter if you are a small business or a vast conglomerate; there is a demonstrable benefit to be found through being diligent in protecting yourself from fraudulent activities. The following are the top ten ways to protect yourself and your business from fraud.

1.      Upgrade Onsite Security: 

A thief who breaks into your company offices or warehouse could not only steal property but also valuable information. That information can include credit card account numbers, computer passwords and all other forms of sensitive information. Once those numbers are obtained, the criminal could go on a virtual buying spree before you can make it into work the next day. This is why upgrading your on site security in the form of proper locks, alarms and security gates are crucial for preventing theft.

2.      Properly Secure Business Records:

Even with the extra alarms, there might be personnel who will be tempted to access important business information. That is why it should always be kept under lock and key after business. While it is convenient to have a list of all your account passwords handy, you really want to make sure that “prying eyes” won’t get a peek.   

3.     Add Shredding To Your Routine:

A shrewd identity thief will know right where to find the information they need and it’s not always in your office, but in your dumpster. Any paper that is being thrown out with any kind of company information should be shredded first. This is especially true for a small business that might not have secure dumpsters.  

4.     Don’t Divulge Over the Phone:

The natural instinct for anyone answering a company phone inquiry is to be helpful and courteous. That “help” might extend too far towards a potential identity thief who is trolling for information through a random “customer” call. Unless you initiate a call, don’t give out any vital company information over the phone to a stranger. 

5.      Lock Down Your Computers:

You might think it is easy to keep track of people who come through your office on a regular basis. However, when you consider all the messengers, delivery men, service technicians, sales persons and custodians you can see that the stream of outside workers, even in a small business, can be enormous. This is why your computers should have password protection. They should also be shut down when you are away from your desk.

6.      Install Computer Firewalls:

The protection from your computer needs to extend throughout the internet through updated firewall security measures. You need to protect your network systems from potential hackers who troll for businesses to steal from. If you have an IT professional who takes care of your IT network and systems, ask them for their recommendations. 

7.      Establish Strong Anti-Fraud Policies:

Your employees are going to be your best line of defense to prevent fraud. However, they can also become your weakest link. This is why you need to establish clear policies with regard to sharing company information. A rep from your company shouldn’t be out in the world broadcasting sensitive information. It could be unintentional, but that won’t matter if a fraud occurs from using this information.

8.      Set Up a Fraud Hotline:

Sometimes an employee could witness an act of fraud but they don’t want to directly report this incident to a manager. Setting up a fraud hotline or email address can provide staff members with the opportunity to share any knowledge of fraud. This type of hotline also tells anyone who might be thinking about a fraud scheme that they are being watched by their co-workers.

9.      Take Immediate Action:

The moment there is a report of a suspected fraud incident you should begin a thorough investigation. By taking immediate action you’ll let your staff know this type of behavior won’t be tolerated.

10.  Sever Ties With Ex-Employees:

When renting a new apartment, you should request that new locks be installed. This is also a smart policy with regard to ex-employees, especially those who were fired under undesirable circumstances. You need to make sure any previous access these employees had to sensitive information be changed. This could be swapping out passwords, canceling company credit cards and yes, in extreme cases, changing the locks.

Thursday, March 15, 2012

Managing Office Politics in a Small Business Setting

Simply put, you can’t maintain an office without office politics. Even a small business with just a handful of staff members won’t be able to totally hide from it. But just because office politics are part of doing business doesn’t mean they should become a distraction. Whether you are an employee, a manager or an owner, you need to keep your finger on the pulse of the staff in order to avoid potential blow-ups that can result with office politics gone awry. When left unchecked these matters can bring productivity to a screeching halt. Here are some issues to consider when confronting office politics:

Stay focused on goals

Office politics most often concern jockeying for position. Workers feel that need to always be the “number one” pick of their supervisors. The theory goes that if they become the “go-to person” then they are aligning themselves for advancement within the company. Unfortunately, this might mean advancement at the expense of other workers through gossip and back-stabbing. None of this has anything to do with achieving the goals set forth by the upper management.

As a staff member your best course of action is to complete the assigned tasks to the best of your ability. Simply by doing that you’ll automatically become the “go-to person.” If you’re in the role of supervisor, it is your responsibility to nip any gossip in the bud by asking the question, “What does this have to do with getting the job done?” Unless there is a compelling answer for that question, any rumor or gossip is just a distraction.

Avoid taking sides

The best way to confront distracting office politics is to adopt a position of neutrality. This can be a challenge, especially if you are working in a small business and are called in to judge a conflict between two staff members. In those cases, you need to deal with the facts at hand. This is where getting it in writing matters. For instance, if you are in a position to hand out an assignment, make sure everyone within the staff circle understands what their responsibility will be for that project. This isn’t an issue of picking favorites, but of utilizing the most qualified member of the staff for the assignment. By including everyone in these decisions, no one can argue with the intent. 

Keep it professional

There is no way to 100% avoid personality conflicts among staff members. No matter how thorough you conduct an employee interview, sometimes you just can anticipate how well co-workers will get along. Accept that not everyone has to like everyone, as long as they can work together and move on. Sometimes this might mean forgoing socializing with workers after hours, especially if this socializing is going to involve spreading malicious gossip. A small business tends to bond more easily than a large corporation. However, team-building outside of work is one thing, but gripe sessions don’t accomplish anything. There should be a specified chain of command in the management structure to handle any personality complaints.

Wednesday, March 14, 2012

Video Series - ACCESS Charity Non-Profit Formation

ACCESS Charity - Non-Profit Formation and Charitable Status Services

Daniel Francavilla is not your average young adult. Not only is he a student at OCAD in Toronto, he also runs his own graphic design company called Daniel Design and is the founder of ACCESS: Allowing Children a Chance at Education.  ACCESS is a youth-run non-profit organization, dedicated to helping children in the developing world gain access to education opportunities.

ACCESS was founded in 2006 after Daniel travelled to the Dominican Republic and witnessed the extreme poverty that many children in this area face. Daniel was inspired to help and since then has raised money to help hundreds of children in developing countries receive school uniforms, supplies, shoes and more.

Daniel incorporated ACCESS through’s non-profit formation and charitable status services. We’re really proud of Daniel and all the great work that he and his team have accomplished and are happy to have had a small part in getting this great charity up and running.

Please watch Daniel’s video above and visit for more information on how you can get involved.

Tuesday, March 13, 2012

How to Leverage LinkedIn for Business Success

Ranking social media sites by the amount of consistent users would find that Facebook, Twitter and LinkedIn garner the top three spots on that list. Of that threesome, LinkedIn is developing a strong and positive reputation as a site for business professionals to stay connected with other like-minded companies. It also affords the opportunity to research potential staffing resources. A small business can benefit from tapping into the vast LinkedIn network for their own interests by building up a network of professionals. That network can be utilized in a variety of proactive actions, which can greatly improve a business’ reputation. The following are some strategies to optimize LinkedIn for your business.

·         Build a company profile: Because LinkedIn is the site used by a vast majority of business professionals, it stands to reason that you want to create a company profile which would be a strong reflection of your business. This profile will provide an important portrait of your company to any prospective clients or potential employees. Your LinkedIn company profile can bolster your assets and make any small business competitive. The company profile also has its own type of newsfeeds which can track recent activity such as new hires or acquisitions. Often these profile updates can open the door on many new opportunities.  

·         Update your status: As with Facebook and Twitter, LinkedIn allows a registered user to update their profile at any time. This update will then go out through the LinkedIn newsfeed to the rest of your contact networks. Instead of the kind of random updates on Facebook, your LinkedIn updates should inform others about business-related news such as attending upcoming tradeshows or conferences. It can also allow you to share updates about your company’s website or blog. It’s important that you keep these updates relevant and on topic. If you are using LinkedIn to enhance your small business then everything you post will be a reflection of your professionalism.

·         Tap into the network: LinkedIn works best when you work LinkedIn. In other words, use that network to your advantage. Join groups that might have similar interests to your company profile. Connect with other professionals by commenting on their own success updates. You’ll also be able to send out well wishes for birthdays, anniversaries and new additions to the family that members of your own network care to share. This is a great way to foster positive connections within your business circle.

·         Add your opinions: By joining a group on LinkedIn you’ll also have the opportunity to join that group’s discussion forum. The key here is to keep it professional. Just because a discussion is getting “heated” doesn’t mean you have to jump in with your own two cents.  Before posting any reply try to gauge the temperature of the group. Always remember that whatever you post will be living there for quite some time. Bottom line: think before you post!

Thursday, March 8, 2012

How to Find a Business to Buy

One of the first lessons any savvy business person learns is that you’ve got to spend money to make money. The question then becomes how can you effectively spend your money or the money of your investors? This is where the issue of buying an established business comes into play. There are many advantages with finding a business that is already up any running because a staff and management structure might already be in place. The same can be said for any equipment required to run the business whether it’s a salon, gym or real estate agency. Having these elements in place can limit your initial expenditures but that doesn’t mean every turnkey business is going to be a perfect fit for your specific entrepreneurship interests. Consider these questions to ask yourself when looking for the best business to buy.

1.      What Are Your Viable Skill Sets?

The restaurant landscape is littered with dozens, if not hundreds, of failed restaurants that have collapsed merely because the new owner had no clue what they were getting into. Just because you have always fancied owning a place where “everybody knows your name” doesn’t mean you are suited for the restaurant business. On the other hand, a small fast food franchise could be the perfect business if you have a knack for management and bookkeeping. Those franchises are ready made with a textbook of valuable instructions to follow that will insure you can meet the obligations of the brand. There is no need for “out of the box” thinking to drum up business with a national franchise.

If you have strong “people” skills then you might benefit from buying a business that requires a lot of customer service and/or sales calls. If your talents are more of the “back office” sort then clearly you don’t want to have a business where you’ll need to become the face of the company. Always lead with your strength.

2.      What Effect Will This Business Have On Your Home Life?

Starting a new family might not be the best time to start a new business. The pressures on both sides of that equation could create fault lines that result in too much stress. Buying a new business means you’ll have to devote a serious amount of time and effort, especially in the start up phase. Entrepreneurship goes hand in hand with sacrifice. You might have to forgo a vacation or hanging out with the boys for poker night while you get things running. If you’re not willing to devote that time, you might not be ready to invest in a new business.

3.      Where to Find the Right Business?

Throughout the year, there are many franchise trade conventions held all around the country. These expos are a great place to find many potential business opportunities gathered in once place. Not only will you be able to meet franchise owners, but you can enter into some serious discussions with the franchise entities themselves. This is also the perfect environment to survey many options over the course of a single weekend. You might not leave with a business contract, but you’ll certainly leave with plenty of information to process. 

Wednesday, March 7, 2012

Video Series - Geyser Marketing Group Incorporation

Geyser Marketing Group - Business Incorporation and Document Filing Services


Since starting his business on a tight budget and out-dated computer in 2003, Ron Kunitzky has built Geyser Marketing Group into a leading partnership marketing agency in Toronto. Ron has seen success not only as the President of Geyser, but also as a published author of his book Partnership Marketing.

Ron shares his passion and knowledge for partnership marketing, which is a collaboration of organizations in developing a marketing plan to meet each other’s respective goals, through various seminars, speaking and training sessions helping other companies to learn to expand their partnerships and grow their business.
In the video above, Ron shares with us how he started Geyser Marketing Group and the ease in which he was able to get his business up and running with the help of

For more information on Geyser Marketing Group, or to purchase a copy of Ron’s book, please visit his website at

Tuesday, March 6, 2012

Top 10 Business Books for Entrepreneurs

Every business starts with the inspiration to provide a product or service to a community. Most successful companies don’t necessarily start out with a global reach. Instead a small business plants their proverbial flag in the marketplace to stake out a territory they hope will become successful. There are many helpful tools at the disposal of a startup company. Even those businesses who have already gained a foothold in the marketplace can benefit from a fresh perspective. The following books are the current Top 10 Business Books as ranked on Amazon. There is a lot of knowledge to be found here!

      1.      Start Your Own Business: Fifth Edition

Published by Entrepreneur Press, this is one of the top selling business startup books. It proudly proclaims to offer “critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed.”

2.      The Big Book of Small Business

The subtitle of this book says it all: “You Don’t Have to Run Your Business by the Seat of Your Pants.” This text offers insight on planning for growth, hiring the best staff, communicating with your work force and many other essential business needs.

3.      Become Your Own Boss in 12 Months

Deadlines are great for helping anyone accomplish a specific task. This book will set you on the path towards building up your business and keeping it prosperous.

4.      The Small Business Start-up Kit: A Step-by-Step Legal Guide

Operating any type of business, large or small, requires that you adhere to rules and regulations handed down by state, local and federal government agencies. While some folks might see these regulations as burdensome, they actually provide a level playing field for everyone.

5.      The Accidental Entrepreneur: The 50 Things I Wish Someone Had Told Me About Starting a Business

This book builds on the premise that experience matters. Hear what other leading business owners have to say about their missteps and their successes. Among the topics covered are the 7 biggest pitfalls in a business, 10 simple ways to get referrals and 6 secrets of marketing a business.

6.      Small Business for Dummies

Since its inception the “Dummies” series of books have sold millions of copies covering every topic from video game design to gardening. Now, their “Small Business for Dummies” is providing the same attention to detail for business owners who need guidance with running their operation.

7.      The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

The author of this best selling text “dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business.” This is all centered about the need for a strong internet presence required by any business.

8.      How to Succeed as a Small Business Owner and Still Have a Life

Running a small business shouldn’t come at the expense of the rest of your life. In this helpful guide you’ll find out how other business owners have created a perfect balance between family, friends and business.

9.      Employee Development: Big Business Results on a Small Business Budget

With an eye towards building a productive work staff this text offers up valuable hints for proper staff management all with an eye on the bottom line.

10.  How to Do A Year’s Worth of Bookkeeping in One Day: A Step-By-Step Guide for Small Businesses

As a business owner, you will become intimately familiar with all aspects of  bookkeeping. This text provides a great foundation in this important area.

Thursday, March 1, 2012

Are Smartphones Good For Your Business?

It’s not a stretch to consider that the development of any form of technology can be distilled down to two goals: for fun or for profit. Fun technology are all the gizmos, gadgets and electronics we surround ourselves with to be entertained and communicate. We don’t really need to send out a tweet of the meal we’re having but it’s fun! On the other end of the technology spectrum are all the practical applications for businesses. This would include all the innovations meant to increase productivity and profitability. There is where smartphone technology plays a key role. Can you run your business off your smartphone? Although it really depends on the nature of the business but the answer is yes; you can actually accomplish many important tasks right from the smartphone you hold in the palm of your hand.

One of the most important aspects of new smartphone technology is the ability to bring the power of the internet with you wherever you go. In some instances, uploading a webpage on your smartphone could be quicker than your laptop. This matters for businesses that maintain an internet presence with a company website. It allows managers and other staff members to instantly access their company’s website for status/sales updates. This powerful connectivity also allows companies to keep a watchful eye on financial markets all around the globe with immediate updates delivered by text.

There was a time when businesses were driven exclusively by paper. Contracts, sales orders, receipts and inter office communication was all printed out and delivered by hand. Nowadays that has all changed with the vast majority of companies conducting their communications and contract negotiation electronically. A smartphone provides the user with complete access to all of these documents and communications. It also allows for instant messaging for a quick answer to a business question.

Even though there are such things as electronic signatures, the need to sign “hard copies” is still required. Here the smartphone can bridge the gap by allowing any document to not only be reviewed but also to be printed out. This can be accomplished by docking the device or sending out the print request via WiFi or Bluetooth.

Smartphone technology also allows for complete backups of all information. What is read on a smartphone will also be available on a laptop, pad or computer thanks to iCloud downloads. Additionally, there is the matter of keeping track of your business. Your smartphone can store all important contacts and provide reminders for upcoming appointments. There are also apps which offer assistance in bookkeeping, payroll management and budgeting. Even a small business that sells products can use a credit card swipe attachment on the smartphone to accept payments.

With all of these smartphone innovations, businesses are finding it easier to stay in touch and get instant access to pertinent information. Because this technology is making businesses run smoother, it gives time for everyone to get back to having fun!