It’s no easy task explaining to someone what it means to be a
business. To anyone who’s grown up with the mentality that they have to work
hard in order to find a job at a company, meeting someone who is a company can
be a perplexing idea that they just have trouble wrapping their head around.
For example, there are a number of concepts inherent in the established
paradigm that just don’t apply to the self-employed:
· Setting one’s own work schedule and hours.
· Determining one’s own rate of pay.
· Working wherever they please instead of a set space, or office.

It’s understood that working for a company brings with it certain
sacrifices. In exchange for financial security we are often bound to working on
someone else’s terms (hours, corporate structure, defined tasks, vacation and
sick days). As much as being self-employed might represent a departure from
this framework, it is not without sacrifice. In fact, leaving the corporate
world behind to strike off on one’s own is often one of the greatest sacrifices
anyone can make because it is automatically associated with uncertainty.
Self-employment is not for the faint of heart. The early days of
starting a new business are often so filled with ups and downs (mostly downs)
that it can often leave people despondent, regretting their decision, and
scouring the want ads to get them back in the rat race. And, while taking
temporary employment to stay afloat isn’t out of the question, throwing in the
towel should be only be considered as an absolute last resort.
We have a long established history of measuring success in dollars and
cents, but there is a sea change occurring right now. People are beginning to
realize that happiness is becoming a more accurate barometer of success and
that living every aspect of life on one’s own terms is a critical factor in
one’s perception of their own happiness. To this day there exists a
misconception that people that are self-employed don’t work as hard as people
who work a set number of hours per week, but the greater truth is that there
now exists a culture of people who don’t define success by the established set
of terms.
If happiness and success, therefore, are so nebulous, what does it
actually take to drive a new, passion driven, business forward and allow it to
achieve remuneration along with fulfillment? Only you can decide that. But,
locking on to the values that you aim to hold as a business, understanding why
you are doing what you’re doing, and demonstrating your resolve will reflect
upon others that your business offers value. Passion is infectious, and if you
love what you are doing, then the people you serve will love how you do it. It
takes time and the determination to suffer through hard times, but if you know
where you are headed then you will get there.