Wednesday, March 12, 2014

The Nuance of NUANS

Your name can mean everything. It is what people associate with your brand and it is what will inevitably define your business in the minds of others. Therefore, it is imperative that you choose a name for your business that is original and that will stick in the minds of your target clientele. It is also important that once you have the perfect name for your business, that you protect it so that people don’t confuse your business with someone else’s. Below are some of the finer points of what one can expect when using NUANS (Newly Upgraded Automated Name Search) for registering or incorporating their business.

Not all provinces are created equal

No matter which province you live in, you will need to file a name search report. But, depending on where you live, you may have to file a name search report within your own province’s database. What NUANS actually refers to is a database for the following jurisdictions: P.E.I., Nova Scotia, New Brunswick, Ontario and Alberta, as well as the database of Canadian Federal Corporations. If you are registering your business in Quebec, for example, you don’t need to conduct a NUANS report, but you can if you wish. Doing so will give you an insight into whether or not someone has registered a business with the same, or similar, name as yours in another province, specifically those included in the NUANS database.

Don’t forget that no matter what insight you glean from any name search report that you are ultimately responsible for ensuring that your company name does not infringe on any third party rights.

The varied depths of NUANS search

Filing a NUANS report carries with it a fee to conduct the report. As a cost saving mechanism, it is possible to conduct a preliminary report at the fraction of the cost of a full report – a preliminary search costs about $0.23. However, the preliminary report only eliminates proposed names with exact matches to the names of other companies. A full NUANS report provides an even greater depth of insight by reporting company names that may be close, or could even illicit confusion, but costs significantly more and is required to register your business within the given jurisdiction. The reason a preliminary report can be beneficial is by allowing you to quickly ascertain whether or not a certain company name is available or not without the commitment of a full NUANS report. If you are satisfied with your company name, and its availability, you can then file for a full report and register your business.

Ordering a NUANS search report

Although there does exist a NUANS self-serve website, it is preferable in most cases to obtain your NUANS search report with the assistance of a NUANS registered member. The reason for this is that the self-serve website is limited to conducting NUANS reports for federal corporations. On the other hand, there are a variety of NUANS registered members available to you that are capable of not only filing the search report, but also of guiding you through the process of registering your company. 

Please visit for more information and to order your NUANS Report!