Wednesday, November 18, 2009

'Tis the Season to be Eco-Green

Some say it's fashionable. Others say that it's political fodder. However, most Canadians have begun to see that our climate is truly changing. As such, the way we live must change as well. And, certainly, the business community must become far more environmentally sustainable.

Business analysts have discovered that "going green" is not just a socially acceptable act. It actually makes good business sense and, ultimately, has a positive impact on the bottom line.

For example, eco-friendly companies are those that have managed to reduce resource usage and waste volumes. In turn, this reduces expenses, both in personnel and equipment. A recent research study concluded that integration of sustainability practices can increase profits for small and medium sized companies by up to 66% over five years.

Customer relations are the backbone of business. The public is far more likely to support industry that is doing "the right thing" in regards to the environment. Recent studies have shown that two-thirds of consumers are likely to shift their loyalty to environmentally friendly companies.

Companies can also realize savings from reduced personnel costs. Hiring and attrition cost money. A recent survey of students revealed that 68% felt that social and environmental reputation of an employer were more important than salary. Most would prefer to sign on for the long term with an eco-friendly employer.

Recycling is good for the environment as well as for the ledgers. Companies can save tremendous amounts of money by recycling equipment and materials. Moreover, by encouraging employees to take part in the effort, companies build loyalty and increase productivity.

Don't view going green as a threat. View it positively and reap the benefits of a healthier environment and a rewarding business.

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