Friday, November 27, 2009

How Can I Convince My Clients to Stay?

Many an entrepreneur has started off in business hoping to make that first million with this new venture. Some have done well; others have not. Those who have succeeded have learned a very basic secret. Building a large customer base is not as important as building a strong customer base. These are the customers that will stay with you in good times and bad.

How does one go about finding these types off customers? The answer is that you can't find them; you have to create them. In other words, you must develop a strong bond and relationship with your customers. It is the human relationship, not the business one, which is the glue that will keep you together.

It certainly is not easy. You have to invest a great deal of time and energy to build that relationship. You need learn all that you can about a client. What are his individual needs? Does he have quirks that you will have to adapt to? How can you help his business beyond the product or service that you provide?

Listening is crucial. Take time to communicate personally with your clients. Nothing will ever replace the human touch. Spend time researching your client and prepare yourself for meetings with him. Elevate yourself to a point where you know more about him than anybody does.

Don't only meet with a client in order to sell. Meet in order to talk. Offer advice and assistance. A client who knows, not perceives, that you are truly interested in him and his business will work together with you to seal that bond.

Invest your energies in finding ways to develop a partnership of sorts with your clients. Once a customer perceives that his leaving the relationship is not worth the price, you will have discovered the secrets of client retention.

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