Are you thinking about attending an
upcoming conference or trade show related to your industry?
Stop thinking and book your flight. Attending these types of events can be a big boost to your business. You know how important networking is to your success, right? Then why not go to the place where you can do more networking in 48 hours than the rest of the year? Before locking down your travel plans, you should take in these tips on how to make the most of every conference you attend.
Stop thinking and book your flight. Attending these types of events can be a big boost to your business. You know how important networking is to your success, right? Then why not go to the place where you can do more networking in 48 hours than the rest of the year? Before locking down your travel plans, you should take in these tips on how to make the most of every conference you attend.
Leave
room for face to face meetings.
If the conference is happening in your hometown
then you're golden. However, if you have to fly to a destination then leave
yourself some room before and after the conference for potential meetings. It
would be horrible if you make a good connection, start working on a deal and
then have to run off the catch a plane. Best-case scenario: fill up your free
day with meetings. Worst-case scenario: you get a day off to explore a new
town. Actually, that's not so bad!
Set
your target meet and greets.

Lend
a helping hand.
Don't just wait for someone to make a
networking connection for you. Get out there and help others with their
connection. Think back to your days as a young lad trading baseball cards. When
you made a decent trade you were rewarded down the road. Same thing with
business contacts. Being stingy with who you know won't get you very far.
Map
out your day.
You should have a list of the conference
day's events well in advance of your arrival. Figure out which of the talks is
top of your "must-see" list. Plug those into your schedule then put
together the "second-string" events. Make sure you also schedule in
the cocktail parties and other networking opportunities. Don't just show up and
wander the halls looking for a crowded room.
Make
friends with the presenters.
No matter who is speaking at the
conference, they are going to want feedback. Right after their talk they might
be swarmed or whisked away. It's a safe bet that they are on Twitter. Send them
a Tweet telling how much you enjoyed their talk. If the door is open, ask a
follow up question. Before you know it you've added an all-star to your
network!