
1.
Discrimination
You wouldn’t think discrimination
against women would still be an issue this far into the 21st
century. The fact remains that there are some investors and clients who still
might give pause to a woman CEO. In some cases this discrimination can come
from other women! This doesn’t mean that deals won’t get done with a woman in
charge; it’s just that this entrenched perception is hard to shake. The good
news is that the new generation of business professionals aren’t stuck in the
past.
2.
The Boy’s Club
Not every business deal goes down between
the hours of 9 to 5. Relationships are fostered in all kinds of social
situations like the golf country club or gym. In these cases, men gravitate
towards men. It’s easy to imagine that a lot of business can be conducted over
the course of 18 holes. Yes, women can play golf too but it’s an area that is
dominated by men and unless you can play with the boys you won’t have that kind
of direct access to potential new
business relationships.
3.
The Family Issue
This is another of those entrenched
perception issues. If a woman is a mother of younger children she is expected
to make those children a priority. Forget the fact that she has a husband or a
nanny; she’s still a “mom.” This is even more difficult to overcome with
younger entrepreneurs who might start a family and require maternity leave. The
truth is that ever since women have entered the workforce they have been fighting
to strike
a balance between work and family just as their husbands do. Hopefully, the
woman business owner will have that support system in place to insure her
success.
4.
Competition and Self-promotion
This is an area that could be more of a
stumbling block on the part of women as opposed to an outside perception of
them. Often, women have it ingrained in their psyche not to be competitive or
to self-promote. However, both of those are important qualities for any
successful entrepreneur. It’s important for women to move beyond “that’s how I
was raised” and to recognize that the
best approach to business is a level playing field. If the guys are going
to be competitive, then you should as well. As for self-promotion there is
nothing wrong with marketing yourself. Be proud of your accomplishments and
share them with the world!
No comments:
Post a Comment
We encourage and welcome your comments