Thursday, February 14, 2013

How to Build Trust in Online Marketing

Although the online community can truly have a global reach, businesses depend on more direct contact with their potential customers. To achieve that connection online companies strive to build trust but that often proves difficult without any direct face-to-face communication.

Can you really trust someone that you can't look in the eye? As it turns out you can and hundreds of e-commerce sites have achieved a strong bond of trust from their customers. How can you build up your company's credibility and make your customers feel safe when they shop?

Consider these important tips:

Post a Privacy Policy

You won't be able to conduct any business online without gathering personal information from your customers. That doesn't mean their information can't be kept secure. Making your customers aware of your security enhancements can give them an added peace of mind about doing business on your website. Additionally, you should assure your customers that their information won't be sold to a third party or used for other promotions without their permission. This keeps them in control of their personal data and builds up the trust.

Pick a Reliable Payment Processor

Chances are that by the time a customer reaches your online store they will have already been accustomed to shopping online. That's a good thing because you want smart shoppers. To help support this you should be dealing with a reliable payment processor such as PayPal, Moneris or others. Not only are these processors extremely user friendly but they also provide various consumer protections like tracking payments and chargebacks. This is something customers truly appreciate.

Put Testimonials to Work for You

If there is one thing the Internet has taught us is that everyone likes to share their opinions. You can put positive reviews to work for your company by making them available on your website. Invite customers who have had a positive experience to post a review in exchange for a future benefit or coupon. When a new customer reads these types of reviews they'll have a sense that your business is indeed reputable and trustworthy.

Be Visible on Social Media

Every business is based in a community. Being highly visible on Facebook, blogging and forums helps build credibility with your prospective customers. They appreciate that you’re trying to reach out to them and that they can communicate with your business representatives.  Develop a relationship with your customers and create a community that revolves around your company’s brand, products or values.

 Be Real

You have a lot of faith in your product or services as you should. However, that doesn't mean those things you're offering "will forever change a person's life" or "revolutionize their very existence." Customers are leery of the hard sell. On the other hand,finding a way to use humor in your marketing campaigns can generate good feelings. When in doubt always go for the smile. 

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