The popular kid's YouTube channel AwesomenessTV was recently bought by DreamWorks for a hefty $33 million.
Never heard of AwesomenessTV?
Chances are if you have a youngster in the
house with access to YouTube they know all about Awesomeness.
This is a distinct YouTube channel with
500,000 subscribers. It's kind of like an online version of Nickelodeon that with
great video content. Now all the DreamWorks characters from such features as Shrek, Kung Fu Panda and How To
Train Your Dragon will have a steady outlet. It's the perfect cross
promotion for future releases and merchandise. This is the first purchase of a
single YouTube channel to a major media company.
This deal is all the more awesome considering that this channel
has only been up and running for two years. All of this points out the growing
important of online video content. Consider these factoids:
- A Cisco Systems survey finds that 40% of all consumer internet traffic is for online videos. They predict that number will reach 62% by 2015.
- YouTube receives close to 3 billion views per day. That equals to about half the world's entire population watching a video at least once a day.
- Comscore.com has found that within the past year there was a 66% increase of video viewing on mobile platforms such as Smartphones and pads.
How can you put this power to work for your
company? Obviously you have to consider adding video content to your company
website. Those videos can simultaneously be uploaded to your own YouTube
channel for cross promotion. Here are some thoughts about making a valuable
video.
Give
it a purpose. Before you think of putting anything
on tape, think about why you're doing this. Do you need to introduce a new
product? Are you providing helpful "how to?" Are you hoping to drive
traffic to your company's online store? All of the above? Work out your
strategy because that will inform every decision you make.
Tell
a story. Your online video might not become a
blockbuster like "Iron Man 3" but you still want to have a strong
beginning, middle and end even if you're merely demonstrating how to plant a
tomato garden. Try not to present information in a static way. Think of all
that you're competing against that is already online. Make your video
entertaining.
Get
the right pace. Most experts will tell you that a
three-minute video is the optimum time. There are some circumstances where you
need more time to tell your "story" but be aware of the limited
attention span of all your potential viewers. There is just too much else to do
on line.
Strive
for quality. You know when something looks cheap.
That's what you want to avoid. Thankfully, technology has allowed us to shoot
and edit high-end videos right on our phone. The key is not to rush. If
something looks or sounds cheesy, how do you think that will reflect on your
company?
The hope is to go viral with your company
video. That way you get tons of marketing for free. Start paying attention to
other company videos and what is deemed viral.
How can you utilize those ideas for your
video? Who knows? You might just be creating the next YouTube sensation!
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