
The internet is crowded with thriving freemium
type of sites like LinkedIn, Dropbox, Skype and others. The goal for
those companies is not to completely give away services for nothing in return.
The hope is that through paid upgrades, companies can convert loyal users into
paying customers after trying out basic services.
If you’re considering in creating a
freemium business model, understand these factors:
Make
your product your number one priority.
That might seem like an obvious tip but you'd
be amazed at how many developers begin with the premise "I've got to make
a lot of money fast with an application" as opposed to "I've got to
make an application that serves a need."
Your product has to be easy to find and to use
with the kind of adaptable features that today's internet user is drawn to.
Like most successful products, you need to identify a need then provide a solution. What are you offering that other sites aren't?
You also have to consider the complexity
factor as in don't make your freemium complex! You want your potential
customers to be able to click over and start using without very little effort.
If your site requires lengthy training or tutorial sessions it might turn off potential
users.
Make
sure you understand the value of free users.
You're going to be spending a lot of capital
and development time to get your freemium company up and running. The initial start-up phase is not going to generate any substantial revenue. However, if you
appreciate the value of building up your user base then you can easily
translate high volume into potential revenue streams through service upgrades.
Do you know your cost per acquisition (CPA)? Do you know your break even point? Are
you realistic about how long it will take to achieve that goal? Those factors
should all be part of your business model.
Test,
test, test.
Make sure that you test every aspect of
your business model, from conversion testing to how users consume your service.
You can improve your service offerings, tweak your ad campaigns or even
determine who your ideal customer is. Without testing, your business can be
left behind by fast moving competitors who can snap up your unsatisfied
customers.
While starting a freemium service is not
always the right model for every industry, used wisely - it can be extremely
powerful. Before you start, remember that all start-ups should begin by creating
a product that solves an important need for users.
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