Thanks to the GPS we never have to get lost again. All we need to do is plug an address into our phone or car’s navigation system and we can make it to our destination easily. We even get alternate routes to avoid heavy traffic!

That’s not a good way to start any endeavour.
However, if you can create a well thought
out vision for your business, you’ll be able to build upon and execute that
vision towards success. Without it, you could quickly get lost.
Dream
Big
A startup’s vision is your chance to dream
big. The single store you’re opening today could become a major franchise down
the road.
That is part of your vision. Will you know
how to achieve that goal?
You will when you set forth a specific set of
benchmarks to reach in the coming months and years. Your vision is as much
about the future as it is about the day-to-day operation. Don’t hesitate to
dream big.
Try this simple exercise: In five years,
where do you see your company?
The answer to that question is what your
vision is all about. Do you think you could achieve that goal without first
understanding what it is?
Make the Commitment
The vision for
your company isn’t just about those lofty ideas and grand schemes. There has to
be a practical
aspect to this as well. Your vision needs to have elements of a concrete
plan included.
You don’t have to
get into the nitty-gritty details of your operation, but you should know the
answers to these questions:
·
When is it the right time to rent commercial space?
·
How do you measure the success of a marketing campaign?
·
What is your profit margin for each of your products or
services?
·
How many employees do you need to hire and how much are they
worth?
Those are tangible
aspects of your vision that can be put into action once you make the commitment
to do so. Just because you want to bake a cake for the very first time doesn’t
mean you can unless you have a recipe to follow.
Put
It in Writing
When you craft a vision for your business you should
always
put it in writing.
This makes it real.
The best approach to creating a vision for your
business is to imagine handing off what you’ve written to a total stranger.
Could they follow your plan without asking any questions? That’s how thorough
your vision should be.
It will give you the best chance at starting on the
right foot.
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