Everybody is a critic. It’s amazing how much we all rely on reviews and not just professionally written pieces but the “word of mouth” from our friends. How many times have you been turned off from a movie because your friend said it wasn’t good? Thanks to the internet we have even more opportunities to share our reviews. Giant ecommerce site Amazon was first to allow customers to post their own reviews good, bad or indifferent. Now every business that sells a product has gotten into the act with this very effective and low cost method of online marketing. While it is true that administrators of sites can edit or delete reviews it might be better to be honest with your customers. The hope is that the majority of reviews will be positive.
How can you get great reviews for your product? Try these helpful tips:
Write Them Yourself
This is nothing dishonest about this. You’re selling a product you believe in why shouldn’t you share your opinion? You also have direct access to your own circle of friends and family who can help your business a great deal by writing reviews and posting them. Don’t think for a minute that other businesses aren’t doing this because they all do!
Offer Rewards for Reviews
While it’s true that every customer will have an opinion about your product, that doesn’t mean every customer will be motivated to write and post a review. Why not provide them with a little added incentive? You can offer them a discount coupon or a free product for every review they post. Just ask them to send you the link for verification. This can be an ongoing online marketing campaign to help spread the good word of your company. You might also want to encourage them about disclosing the incentive. There’s nothing wrong with a review that says, “I got a coupon to write this but I would have written it anyway!”
Make It Easy For Your Customers
If you’re an ecommerce business then a lot of your customer interactions could be through emails. You can add a signature to every email that is sent out asking for a review and inserting a link where they can post it. For instance, it always helps to have reviews on your site but if you know you can get a good posting from a customer send them over to Yelp or one of the other review sites. When you provide them with the link you’ll not only make it easy for them but also introduce them to a site which could be beneficial for their own use. It’s win/win all around.
Share Your Reviews
Once the word gets out there is nothing stopping you from sharing those positive reviews on your own site. You can copy and paste reviews from Amazon or Yelp onto your own testimonial section of your website. Don’t have a testimonial section? Get one!