By providing your customer with free
advice, product or service, you’re ultimately building customer loyalty. You
can create a blog which provides great advice on solving your customers’ pains.
This makes you a resource, giving your prospects plenty of reasons to return to
your site. This in turn could make them more inclined to follow your
advertisers to their websites or purchase what you’re selling. Think of the
“freebie” as the bait to hook a new customer.
Here are some more reasons why providing
free stuff helps your business:
1)
Providing free stuff is good PR: News
travels fast. By offering free stuff, your prospects will start talking about
it amongst their friends and colleagues, helping you spread the message
organically. People love to receive free stuff, and they’re more willing to take
action if their friend recommends it to them.
2)
You minimize risk for your prospects: When
you offer a free trial period, a free e-book filled with great information, or
even a free item, you are reducing the perceived risk in purchasing your
product or service. By taking away the risk, you are providing your prospects
with the opportunity to have a positive experience with your brand and make it
easier to purchase later.
3)
Build customer loyalty: Everyone loves
to get something for free, especially when there are no strings attached. Customers remember how they got something
special and will associate it with your brand. This builds loyalty and
positions your brand as someone that is always looking out for the
customer.
Free stuff doesn’t just have to be products
or services. There are examples of donations, contests, free food and even a
dream job! Giving away free items or
trial offers is a win-win strategy for both you and your customers. If done
right, offering a free incentive will pay your company back in spades.
No comments:
Post a Comment
We encourage and welcome your comments