Wednesday, May 23, 2012

How to build a great LinkedIn presence

If Facebook is for friends and family and Twitter is for a quick comment on any topic, then LinkedIn should be considered the professionals’ social media networking site. Since its inception, LinkedIn has developed a solid reputation as a straight forward web portal where business professionals can connect, share resources and stay up to date with the latest industry news (whatever industry that might be). There are many people who have used LinkedIn as a kind of a virtual resume site. Additionally, many businesses are turning to LinkedIn to enhance their company profile. As with any other type of social media presence, the more you put into LinkedIn, the more you’ll get out from it. The following are some helpful hints on how to build a great LinkedIn presence.

1.      Join In On the Discussion

No matter what your business niche is chances are there are already dozens of groups on LinkedIn engaged in the kind of ongoing discussions you should be a part of. Before diving in, make sure you read through some past posts to get a “feel for the room.” Also, before posting edit your comments to make sure you’re presenting yourself in a positive light. Don’t forget to provide a link back to your own LinkedIn page.

2.      Stay Updated

Leave the status updates about what you’re having for breakfast or what you thought about last night’s Game of Thrones for Facebook. On LinkedIn your status updates should be strictly professional. That doesn’t mean they have to be humorless, but stay focused on your reasons for using LinkedIn which is to enhance your profile or company brand.

3.      Start A Blog

If you own or operate a business you’ve got a lot to say. Starting a blog is way for you to share your insights and begin a conversation. Pick a topic in the news for inspiration or relate a recent challenge in your business and how you overcame that. Remember you’re not aiming for a Pulitzer; you just want to stay relevant. Promote your blog on LinkedIn, either through your company page or your own personal profile.

4.      Maximize the LinkedIn Apps

Put LinkedIn to work on your page by including polls, SlideShare and events. It’s another way of keeping your site active and giving other LinkedIn users a reason for returning.

5.      Start a Conversation

Just as you should be joining in on the conversation on other pages, you should start a conversation of your own. Hopefully, if you get traffic to your page you’ll be able to pull in other professionals to keep the discussions going. This isn’t about sales pitches but conversations between professionals.

6.      Create a Strong Headline

Headlines are what pull users into a profile. Try to create something that is equal parts catchy and intriguing. Don’t hesitate to rotate out some strong headlines to keep your profile fresh.

1 comment:

  1. I like your description of LinkedIn as the "professionals social media site" - it's so true. I don't use LinkedIn enough but every time I see posts like this I realise I should use it more often. Thanks for sharing on


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